Gennady Golovkin gets the royal treatment in New York tailor as he gets ready for latest challenge against Daniel Jacobs.

Golovkin has never struck me as a man who’s after the flash or material things in life. A fighter as pure as any. His intent is on firstly being the best he can be during his active prize fighting tenure.

Understanding that money and fame is a bi-product of his professional success.

Over the years the focus on over the top entertainment in professional boxing has been emphasised more and more by the likes of Floyd Mayweather and Adrien Broner.

TV shows like 24/7 show fighters flashing their wealth, suits and other luxury items.

The UFC’s Conor McGregor has taken the ball and ran with this particular concept in recent years too it has to be said.

This week Gennady Golovkin gets his taste of the high life in New York city. An indulgement as well deserved as any fighter.

The Kazakh boxer knows all about hard times and has worked his way up from amateur level, to World Amateur Gold, to Olympic Silver, to professional world champion, to now – one of the pound for pound best fighters on the planet.

He certainly has earned his way in the boxing world and by the looks of it, fame and money have not got to him – nor will they.

Gennady Golovkin gets pimped up in New York: