This past weekend the biggest star in US boxing Canelo Alvarez returned to the ring in emphatic fashion — scoring a third round stoppage over Rocky Fielding at Madison Square Garden via some genuinely world class body shots.
By all accounts the numbers that he brought to the table for new streaming service DAZN were excellent.
As shown by DAZN shooting to the top of both the Google Play and IOS app stores as the number one downloaded free app.
But a prominent combat sports journalist has pointed to the fact the number for the amount of subscribers he drove for the new US streaming platform have not been released.
Speaking on Observer Radio, Dave Meltzer has said:
“DAZN will never release numbers but the viewers for the Canelo fight were shockingly low. Shockingly. A lot of money is being spent on this stuff and the number of subscribers they got is so sad.”
DAZN has only just launched in the US in the last 3-4 months so it’s rather early to say anything just yet as pertaining to whether or not it will be a success.
It would also be interesting to know how Meltzer himself has access to the amount of subscribers Canelo drove to the platform.
DAZN is priced at $9.99 per month in the US and was free for a month for those signing up before the Canelo fight.
The hope was that he brought at least one million subscribers at a minimum to the platform to start justifying the $365 million contract he received.
As well as the additional $1 billion investment with Eddie Hearn into his stable of US fighters that DAZN made this year in boxing.
