In the era of boxing businessman, celebrity and influencer boxing, its important to remember the best money man.
Floyd “Money” Mayweather isn’t just a boxing legend he’s a financial phenomenon in himself.
If you look back at it, his journey to becoming the highest-paid boxer ever is a masterclass in self-promotion, business acumen, and sheer audacity at times, frankly.
It wasn’t just about winning fights.
It was about creating a spectacle and more, being a bad guy. The villain and heel role suited him.
Mayweather understood the power of entertainment.
Transforming himself into a larger-than-life personality.
His brash trash talk, flamboyant lifestyle, and carefully crafted image captivated audiences and generated massive pay-per-view buys.
People tuned in to watch him lose.
Alas, Mayweather was more than just a showman.
He was a shrewd businessman who took control of his own destiny. Best way any boxer can do it.
By breaking free from traditional promotional contracts at Top Rank and Bob Arum and establishing his own company, Mayweather Promotions.
Teaming up with Al Haymon he maximized his earnings and became his own boss.
His meticulous approach to selecting opponents also played a crucial role, too.
Mayweather carefully crafted his undefeated record, marketed the record well too.
By essentially choosing fights that minimized risk while maximizing reward. Sure, he was in some risky fights. But he always mitigating the risk brilliantly.
He built anticipation and hype around each bout too with his wild HBO 24/7 that he had producing credits on.
That’s how smart he was.
He broke the bank in pay per view.
Mayweather’s financial success wasn’t solely reliant on boxing, either.
He diversified his portfolio, investing in real estate, businesses, and other ventures including lap dance clubs, gyms, digital currency and more.
This entrepreneurial spirit further solidified his financial empire over the years.
Ensuring his wealth extended far beyond the boxing ring.
When he gets back in the ring next month against John Gotti III in their rematch, expect the unexpected with him.
