Boxing is doing very well as a sport being shown on many platforms but PBC Boxing Tim Smith sets record straight on something below.
Boxing fans and the wider sporting community are always interested to see how the big fights do on pay per view.
How many sales they do, how much they generate and how they stack up to PPV sales in recent times (or in history) and how much the fighters earn.
The truth is, no one ever knows the exact number down to a cent because of the way the pay per view business works — checks come in months and sometimes years later due to delay in calculations and pending on how a fight sells, and, what a fighter has a agreed with a TV network or streaming company and so forth. The companies and promoters also take a cut too sometimes with the fighter being the boss of the show/event.
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Boxing recently is now being shown on Amazon, Amazon Prime, as of 2024, rather exciting news for boxing. Amazon Prime is only behind Netflix as the second biggest streaming platform in the world for number of subscribers.
Boxing star Gervonta Davis who’s fights are shown on Premier Boxing Champions (PBC) — kicked it off this year and some conflicting and different reports on how the first event and his fight did on pay per view — came about.
Tim Smith is the Vice President of Communications for PBC and really is on the inside of what happens.
Speaking to the Boxing ESQ Podcast Smith clarified some things:
“Yeah (Al Haymon is doing okay). Well, what I always like is people who have all these reports and everything as if they are looking at the books as if Al (Haymon is the head of PBC) is opening the books for them or they are talking to C suite executives at Amazon and they’ve got Jeff Bezos on speed dial (laughs). It always amazes me when I see these reports and when I see people have these pay per view numbers and stuff and not realizing that Amazon and Prime Video treat this stuff as propriety (confidential) information. This stuff is locked in a vault. Everything is propriety (confidential) with them.”
He added:
“Nobody really knows (the precise numbers). You know what I’m actually waiting to see, like, and I haven’t seen this, what are DAZN’s subscription numbers? I mean has anybody every seen those? I’m just curious since everybody is always hawking our numbers and stuff. I don’t know. I’m just always curious when we are always getting scrutiny and the scrutiny doesn’t work the other way.”
He makes a valid point.
It appears DAZN when it comes to America and other places don’t have a policy on releasing their official subscriber numbers and sometimes but not always — how a fight does on pay per view in terms of buy numbers.
With respect, Eddie Hearn when first promoting boxing on the DAZN app, along with DAZN at the time, claimed PPV boxing was dead which turned out to be very wrong and not true a few years later.
Pay-per-view boxing, as is boxing professionally as a sport, is more then alive and well.
It is thriving and will only grow more in the years ahead in terms of audience.
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