Turki Alalshikh is on a mad run through the sport and it has just gotten even bigger by bringing Boxxer and Sky Sports on board.
Boxxer and Sky Sports are one of the biggest forces in the UK and Europe in boxing, Sky Sports still the biggest platform in Europe for boxing for eyeballs by far — for both linear (TV) and online (app/site).
Now they have the following new events confirmed with Golden Boy Promotions by Turki Alalshikh:
Big time news for boxing worldwide.
The fact the above is free globally is huge.
This will increase boxing’s audience even more as it booms in the years ahead.