Turki Alalshikh continues to bring boxing to incredible new levels and highs all the time and Daniel Dubois vs Anthony Joshua the latest.
The Saudi power broker has brought together the worlds of sports, entertainment and Hollywood in the East and the West.
Here legendary movie director Guy Ritchie met some modern day boxing and MMA legends with Turki Alalshikh:
Really, it is not possible to get more epic than that right there.
This level of new success for boxing as a sport has not been seen in decades.
It is early days too and much more in the years to come.
Liam and Noel Gallagher also performed at the fight at Wembley this weekend.
