Tech-wise and commercially-wise Netflix announced their first venture into live sports streaming with huge success on Friday in boxing.
They used the Jake Paul vs Mike Tyson event, that had a host of quality boxing action on the undercard, as their first test event in professional sport and boxing.
And it paid off big time in every way possible that they could have imagined, quite brilliantly as they said on X after:
“60 million households around the world tuned in live to watch Paul vs. Tyson! The boxing mega-event dominated social media, shattered records, and even had our buffering systems on the ropes.”
Netflix is the biggest streaming company on Earth and for good reason, they are very smart.
For their next boxing event their servers won’t go down like that, they will be ready, and they could go much bigger next time with something else.
In theory a Jake Paul vs Conor McGregor boxing match would do much bigger numbers but Netflix can also do other things within boxing too and bid on real high-level fights involving big world title fights.
The gamble paid off big time for Netflix on Friday night and the above shows it.
Boxing offers the company easy access to large audience without a regulated Commissioner to deal with or a schedule to commit to like the NBA or NFL.
A win-win for the company and for boxing moving forward.
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