Recently it was reported that Japanese boxing star ‘The Monster’ Inoue landed a huge sponsorship deal.
One that came from the Riyadh Season thought to be worth nineteen million seven hundred thousand dollars approximately.
A win-win for both parties and maybe a steal at that price for the Riyadh Season given the popularity of Inoue in Japan.
Asian boxing is flourishing at the moment so the potential for the above can go much further.
If Inoue can box across Asia, even outside of Japan, in places like The Philippines and China in the years ahead, this can build and shine lights further on the outstanding lighter weight world title action in Asia.
The population of China alone is just under 1.5 billion.
But Asia itself is thought to have over 4.5 billion people — which is basically half of the world.
Think about how big boxing can be there, it is untapped completely for boxing up until now.
Inoue has the fan-friendly fight style, blood and guts warrior mentality and marketability to open up Asia for boxing more.
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