New boxing promoter Ben Shalom of BOXXER in the UK is doing big things with Sky Sports in Europe and NBC in America.
Showcasing big time boxing on both platforms which are both to set to grow their boxing offerings in 2025, as well as Shalom’s BOXXER expanding into new markets such as France and others to show boxing on TV in many non-English speaking countries around the world.
Speaking to Talk Sport Shalom said of his older rivals in promoting in the UK, Hall of Famer Frank Warren and Matchroom’s Eddie Hearn:
“When I got my promoter’s license at 23, I knew it would be tough. These guys have been running the game for decades. But as Boxer grows, we’re becoming harder to ignore. The promoters are working together more now, which makes things easier.”
He who makes the best fights most consistently wins.
The fighters and boxing, and the fans, are all ultimately the winners this year and beyond in a big year for the sport ahead.
