Naoya Inoue known as ‘The Monster’ returns to action tomorrow in world title boxing and is getting bigger all the time.
Now a worldwide fight star, Inoue is looking to box three times this year.
Once in Japan, then in the US and Saudi Arabia, if he were to win and fight strong competition, his star will take off even more.
In Japan it already is and in Asia too as Boxing Kingdom on X notes he opened his merchandise store in Japan earlier (per photo above also).
A good idea for a fighter that has got it all to fight for with a new East sponsorship deal recently, as the East becomes the new West not just in boxing but in may ways for professional sport and entertainment too in 2025, and beyond.
Inoue and the nation of Japan are positioned to take advantage of this, bigtime, not least as Japanese boxing takes off too at the same time.
Roll on the big one in Japan tomorrow.